From a punk fanzine in the 1980s to a six-figure direct-response publishing business today, one principle has never changed: create and sell direct. Bypass the corporations. Own your audience. Own your platform. Build something durable on your own terms.
Robin has been a direct-response publisher for over thirty years, a direct-response email marketer since before the term existed, and has survived two complete market collapses (9/11 and the pandemic) by pivoting overnight because the skill – finding people, building trust, making the sale – transfers to any market.
He has built three separate six-figure businesses from scratch. He has written copy that was complained about in Parliament. He has woken up to $50,000 in his bank account from a single email. He has been homeless and recovered. He has sold 65,000 copies of a field guide without a publisher, an agent, or a platform.
He does not teach theory. He teaches what he has done – and what he is still doing, every day, from a Shopify store and an email list he owns.