Twenty-five years of doing it wrong, then right, distilled into what actually works.
Most experts spend years building deep knowledge in their field. Then they spend years more trying to figure out how to turn that knowledge into something people will pay for.
The knowledge isn’t the problem. The business is.
Books that don’t sell. Courses that never launch. Email lists that stay small. Advertising that costs more than it earns. The frustrating part isn’t the lack of effort. It’s the lack of a clear path.
What’s covered
- How to structure a knowledge business so it generates consistent income without a big team behind it
- What actually makes cohort trainings, online courses, and live events sell out reliably
- The role email plays, and why most experts get it wrong
- How to write and sell a book that builds your reputation and brings in students
- When and how to use paid advertising without wasting money finding out
- How to package what you know so the right people immediately understand its value
- The difference between a knowledge business that grows and one that plateaus
What makes this different
Most advice on building a knowledge business comes from people who’ve built marketing businesses, not real-world knowledge businesses.
They teach the funnel, the launch, the automation. They rarely talk about what it’s like to do this with a small operation, no investor money, and a subject matter that requires real expertise to teach well.
This comes from twenty-five years of building from scratch. A bestselling field guide. Online courses. Cohort trainings. Live events.
All of it selling out, all of it sustained, none of it built on a big team or borrowed capital.
The mistakes along the way were real. So are the lessons.
What’s taught here is what works for experts, authors, course creators, coaches, and trainers – people who’ve spent years going deep into a subject and now want to build something durable around that expertise.
Not hacks. Not growth tactics. A clear, honest way of doing it.
Who this is for
This IS for you if:
- You have real expertise in your field and you’re trying to build a sustainable income from it
- You’ve started selling your knowledge, books, courses, events, but growth feels unpredictable
- You’re doing this with a small team or no team at all, and you need what you build to actually work
- You’re willing to do the thinking and the work, and you just want a clearer path to follow
- You’d rather build something lasting than something that looks impressive for a season
This is NOT for you if:
- You’re looking for quick-launch tactics and fast money
- You want someone to build your business for you
- You’re not yet sure what subject you’d teach
What you’ll get
When RobinHarford.com launches, you’ll hear about it first. That’s what leaving your email means right now.
What’s coming: practical teaching for experts who want to build and market a knowledge business properly. Books. Courses. Cohorts. Email. Advertising. The full picture, from someone who has done all of it.
- First access when the site goes live
- No spam, just a note when there’s something worth your time
Sign up
Leave your email below. When the site launches, you’ll know.
It’s free to follow along.
About Robin Harford
Robin Harford has spent twenty-five years building a knowledge business in wild food foraging, herbal medicine and nature connection.
His field guide has sold over 65,000 copies. His cohort trainings sell out. His live events fill within weeks of opening. None of it was built with outside investment or a large team.
He now teaches experts, authors, course creators, coaches, and trainers how to do the same: build something sustainable around what they know, and market it honestly.