Open heart marketing

Here’s the thing about selling books. The harder I tried, the worse it got. So I refuse to use popups, countdown timers, fake scarcity … Continue

I quit Substack

Substack is not playing for you. They’re playing for their private investors. And whilst you’re patting yourself on the back for building an audience, … Continue

Newsletters beat social

My bestselling book has sold over 65,000 copies. Every live event I have run since 2010 has been fully booked. The online courses I promote have sold thousands of copies. … Continue