Attention: Wellness Coaches, teachers, and course creators
Why Your Expert Knowledge Business Is One AI Prompt Away From Disappearing
Himalayan balsam is an annual. It grows explosively — six feet in a single season, flowers like mad, launches its seeds in all directions. Impressive to watch.
And then it dies. Every year, back to bare ground. Start again from nothing.
Most experts are growing Himalayan balsam.
A launch. A spike. A collapse. Another launch. Another spike. Another collapse. Each season, back to zero. New book — spike, collapse. New course — spike, collapse. New funnel, new lead magnet, new social media strategy — spike, collapse, spike, collapse. Exhausting.
The tactics are different every time. The result is the same.
Because the problem was never the tactics.
Comfrey is a perennial. First year, almost nothing happens above ground. Second year, a few leaves. Third year, it’s sending roots down three feet. By year five, you couldn’t kill it if you tried. It’ll be there when your grandchildren visit.
The difference isn’t effort. Balsam works harder than comfrey. It grows faster, flowers more, launches more seeds. It’s not lazy — it’s rootless.
Every expert I’ve met who struggles has the same story. They have extraordinary knowledge — decades of it — and they try to sell it the way the make-money-online industry taught them. Funnels and hacks and urgency and countdown timers. And it either doesn’t work, or it works and it feels awful.
They’re growing balsam. Beautiful, impressive, dead by winter.
The experts who last are comfrey. You can’t see most of what they do. But you can’t pull them out of the ground.
I know this because I grew balsam for a decade. It nearly killed me.