I have found they get more reach, and generate better-qualified leads.
After all, if someone has spent 30-60 seconds of their life watching one of my video posts or ads. That tells me a lot about whether they are interested in my subject matter/topic/niche.
So we start by creating a short 60-second video.
I like 60-second videos because it means I can share them on Instagram, Facebook and Twitter without any restrictions.
I want stuff I can action quickly. Perfection is for procrastinators.
That being said, I am in no way suggesting you churn out crap. This is your business. And first impressions count.