As with all things direct marketing, when we advertise our ebooks, paperbacks and online courses we need to be hyper-relevant.
If you spend money on Google Ads then hyper-targeting is essential.
When you write your ad copy make certain that your ‘search keywords‘ are included in your headline and description.
Example: Let’s say you’re bidding on the keyword phrase: organic mushroom coffee.
You would need to include organic mushroom coffee in your advert, like this: