How to market and sell more books as a self-help writer.

How to market your books - Self publishing

Self-help writers teach their reader a skill or technique in order to develop their personal life or business.

Examples include teaching productivity hacks, coding software, healthy living, digital marketing, meditation, recipes etc. Any technique or skill that can be taught.

As writers, we put huge amounts of blood, sweat and tears into our creations.

So we owe it to ourselves to earn enough from our scribblings to be able to pay the grocery bill…

…and hopefully, go on and do a little bit more than that!

My first ebook was a PDF I published and launched on Christmas Eve in 2000. (Proof)

That’s basically twenty years ago. Seven years before the first Kindle was ever sold.

Prior to that, I was selling my books in men’s lifestyle magazines like FHM, Loaded, GQ. I sold them in the classified ads section.

As self-published authors, we use corporations like Amazon, Google, Facebook etc. because they give us massive reach in the global marketplace.

Using Amazon we can sell into Japan, we can sell into Europe, we can sell into America etc. Customers can buy in their local currency and Amazon handles the headache of shipping, returns and most of the customer service.

That’s a huge benefit as there is no need to hire a virtual assistant or take on employees.

This frees up time for you to keep writing and more importantly market your books.

After all, they don’t sell on their own.

Without corporations like Amazon, we couldn’t get global reach so easily and cheaply. But there’s a problem. They want to take most of our cash and that’s not cool.

I’ve created this newsletter to help you market and sell more books.

That’s what I am good at.

Robin’s 1-2-1 mentoring and coaching helped me successfully launch my online storytelling course, generating more than £13,000 from a tiny email list of 1180 subscribers! Amazing. I am so grateful. He knows his stuff. – Chris Holland

Will you become a bestselling author?

I don’t know. I can’t promise that. No-one can and anyone who does is a shyster.

There are just too many variables involved.

For a start, you have to know how to write. You have to be able to connect with your audience in a way that proves you know what you are on about…

…you need to know your stuff and be able to communicate it clearly.

If you DO THE WORK, then maybe.

There are no shortcuts. No magic bullets.

If you’ve taken one those other online courses and are still not getting where you want to be, then maybe I can help.

When I give you advice, I don’t expect you to trust me. Chances are you haven’t even heard of me, so why would you?

Sidenote: If you want to see a timeline of my writing ‘career’ – click here.

What I will do is validate every single claim I make with evidence and hard data.

Over two decades in the self-publishing game means I have learned a lot about this business.

Not from theory.

From in-the-trenches, real-world experience as a self-published author.

I look forward to welcoming you on-board.

Talk soon,

P.S. Maybe you want to know what my regular ‘author’ job is? Well, I am a forager, ethnobotanical researcher and wild food educator who has published numerous foraging guide booksclick here.