How to Use Psychographics in Your Marketing: A Beginner’s Guide

Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counselling program more than you can afford, but still, no one is buying your amazing anti-ageing weight-loss product. What gives?

Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics.

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