Unleashing the power of the big idea

The Big Idea, in marketing, refers to a central, overarching concept or theme that drives a marketing campaign and effectively communicates the key message to the target audience. It is the foundation upon which all marketing efforts are built and serves as the guiding principle for creating memorable and impactful advertisements, promotions, and communications. The … Read more

How to find your organic post ID

Learn how to find your organic post ID easily with our step-by-step guide. Improve your social media marketing strategy today

How to create Facebook and Instagram custom audiences

A short video walking you through on how to create the most important custom audiences of people who are engaging with your Facebook and Instagram posts. Notes For this all to work you need to be posting organic, daily to your Facebook page. Then share from there to wherever.

What is MER (marketing efficiency ratio)

If you’re a marketer or business owner, you’re probably always looking for ways to measure the effectiveness of your marketing campaigns. One way to do this is by calculating your Marketing Efficiency Ratio (MER). So, what exactly is MER? Simply put, it’s a metric that measures the return on investment (ROI) of your marketing efforts … Read more