It’s one of those days. I’ve stripped everything away.
Removed all posts from Instagram. And as many from Facebook.
Made my business minimal and simple.
No easy feat in a world of flickering and stuff.
Going back to beginners mind is hard.
So easy to overcomplicate things.
My mind continually creates clutter. Outside and inside.
On my website, I want my user to find some peace in the noise.
To pause for a moment and experience something beautiful and calm, even if it is on their lightbox.
I’m breaking all the old rules of marketing.
No pop-ups compelling people to join my mailing list with some crap lead magnet.
No last-minute dash to buy before the count down timer expires.
Just rock-solid, stellar content. Fully referenced, so they know I’m not just making stuff up.
Those that get on my list are there because they appreciate and see the value I provide.
Maybe I’m killing my business. Time will tell I suppose.
I’m just not prepared to push people anymore.
Instead, I pull them. Either they get where I am coming from or they don’t.
And that’s OK.